As you analyze your content, consider other engagement metrics, such as bounce rate. Advertising Continue reading below If you find that the CTR is quite high, but the bounce rate is also high, your content is not doing what it should be for readers. Make Banner Design sure your content is easy to scan with titles and bullet points (but still detailed information), think about video, and always think about page and content aesthetics. The more valuable your content, the more likely you are to earn backlinks. A quick word: how does Google prevent click fraud? You might be Banner Design thinking very well, "This is all great, but I'm just going to click on my company's organic search results over and over again to increase the CTR and see all these benefits." I've spent some time thinking about this question, and this is the best article I've found on the subject. I agree with these SEO pros when they say, “
Google Ads has been fighting click fraud for Banner Design 15 years and they can easily apply that knowledge to organic search.” Advertising Continue reading below Google's organic CTR has been crucial to overall customer success when it comes to rankings and Banner Design conversions. While conversions don't happen easily without rankings (which is what most people focus on), rankings don't mean much without traffic that brings conversions (which people tend to forget). Caring about Google's organic CTR = keeping an eye on the price! More resources: 5 Ways to Really Steal Organic Clicks from Industry Giants How can I recover my lost SEO keywords and Banner Design organic traffic? 5 ways to convert organic traffic into qualified leadsThink about why people see your listing in the first place and make sure your description is relevant. Use emotional words (sometimes called "power words" such as "secret" or "instant") and follow the same guidelines as you would with a title.
If your title contains a number but not a calendar year, Banner Design consider adding the calendar year in the description. The more checkboxes you can tick between the title and description, the better. 6. Use structured markup I'm sure you saw this one coming because we're going along the lines of what you see when looking at a SERP result: schema markup. Advertising Continue reading below Common schema types include: Organization. The person. Local company. Banner Design Product and offer. Breadcrumbs. Article. Video. An event. FAQs. All of these different markup variations help bring more visibility to your ad in the SERP, which should in theory attract more clicks.