As consultants we must take an active role in solving Latest Mailing Database communications problems that my batter either our brand or our clients' brands. Here are a few tips for turning e-mail into a business "growth tool" rather than a Latest Mailing Database weapon for business suicide: 1. Respond accurately to all e-mails with 24 hours. 2. Embrace e-mail as a marketing tool. 3. Use SPAM filters, if necessary (but only if necessary), to block e-mails originating from Spammers, but do so cautiously.
Blocking e-mails from legitimate clients and others will Latest Mailing Database hurt your business in the long run. 4. For best results and greatest returns on Latest Mailing Database investment, customize outgoing e-mail messages by employing some kind of consolidated client and prospect database that allows you to specifically identify client groups' needs, wants and desires. 5. Communicate customized messages that meet the needs, wants and desires of those client groups. When utilized correctly, businesses bask in results-oriented e-mail marketing and brand building.
Home Depot, for example, has grown its client e-mail database from 500,000 to five million contacts in just the last two years. Each one of these five million Latest Mailing Database e-mails represents solid future sales. Contrary to popular opinion, large e-mail databases are typically not better. Often large databases will include "dead" e-mail addresses which exaggerate the "monetary value" of the list. It makes good business sense to cull your list regularly. This includes Latest Mailing Database a prompt management of "opt-out requests" which are people who are not receiving value from the relationship with you.