Zuckerberg: Implicitly acknowledges that the time people spend on Facebook may not be "very good" and cites some research showing that many common activities on Facebook may not benefit users Call the change a shift toward delivering relevant content (as Zuckerberg called it "the perfect personalized newspaper" in 2014 ) Indicates that the time users spend on Facebook may decrease as a result of these changes (Facebook shares fall) In an interview
with The Daily News, Adam Mosseri, vice president of News Feed, believes this will benefit Facebook in the long run: This change is primarily focused on doing the right thing for our community because we believe that doing the right thing in the community is good for the business in the long run, so we try to take sms marketing service a long-term strategy to address issues like this question. I fully believe in the last part of this sentence: Facebook is taking a long-term strategy, and change will only become a reality if it is good for the business. I just don't fully trust Zuckerberg and Mosseri to tell us the whole "story." The credibility of Facebook Zuckerberg claims the change
will "reduce the time people spend on Facebook and some measures of engagement will drop." Mosseri said this is mainly due to less time watching videos, as video content is likely to be affected by this algorithm change. That's interesting. Zuckerberg has been emphasizing the importance of video to revenue on conference calls, and it's no surprise: TV ad revenue remains a top priority for all ad-based tech companies.