Consider interacting on social media with potential customers or clients before making cold calls. Connect with them on LinkedIn, follow their Facebook Page, subscribe to their YouTube channel, or follow them on Twitter. Check their website for links to these and other social media platforms where they have a presence.
You can also react to their posts and make comments as well. This will give you several touchpoints with your potential client, and they may remember your name and profile picture when you place your cold call. Best lead generation company for Air Duct cleaning Make sure any interaction you have is genuine.
For instance, do not “like” a post simply to be noticed. React to and share posts that you find relevant, useful, or interesting. The best business relationships are built on authenticity and mutual trust.
Interacting on social media also gives you another avenue to get to know your prospect’s pain points and priorities before calling them. It provides you with talking points you can use to make a personal connection with your prospect as well.