Jobs and education Schools and colleges across the country are closed for several weeks, resulting in a forced increase in e-learning and Photo Background Removing training. Although the classroom has changed, there are not yet any short-term changes in the performance of higher education advertisers. With the college application rush and the June SAT yet to be canceled, prospective students have not changed their behavior on the SERP. There's been a modest increase in paid search traffic for new careers and professional training (+10% and +8%, respectively) over the past few weeks, but that's largely ambitious at the moment, as the numbers for conversion have not changed significantly. Legal services The legal industry is experiencing minor changes on the SERP, with modest Photo Background Removing search volumes and conversion rates (less than 5%). Fortunately, this is offset by a similar drop in cost per click, which keeps Search conversions and CPAs mostly stable.
However, we are seeing more of these conversions come in the form of phone calls instead of website submissions. And, sadly, more than 30% Photo Background Removing of those calls go unanswered. If COVID-19 is impacting your business operations or hours, be sure to: Update your campaigns time slot to reflect your current hours. If you're working remotely, make sure your website, call-only ads, and your ad's call extensions reflect the best number to reach your team. Track your phone calls from PPC using keyword-level tracking. Make sure your Google My Business account is up to date to reflect your current business operations. Create a message to assure Photo Background Removing potential searchers that your business is still active during this crisis. 7 sectors have been hardest hit so far The biggest concern during COVID-19 is undoubtedly public health.
Unfortunately, this has put certain industries at risk, and those working in these industries are particularly affected – on and off the SERP. travel and tourism Photo Background Removing With businesses, governments and consumers avoiding unnecessary travel at all costs, it should come as no surprise that fewer and fewer people are looking to book travel today. As a result, many travel advertisers struggle to convert new visitors to their site. Google Ads results for travel To compound the problem for these advertisers, searches for flight cancellations, delays and restrictions are at an all-time high, making their ads more exposed to curious searchers. Google Ads Photo Background Removing search volume for travel To mitigate some of these disruptions, be sure to: Add new negative keywords for searches related to COVID-19, advice, and cancellation.