Doing some research can help you discover the following: What kind of content do subscribers want to receive? What are the product categories they are most interested in? Why did they abandon the cart? It's important to respect your customers when composing survey emails. It is important to manage their expectations, so please let us know what the survey is and how long it will take.
Providing incentives is often a ghost mannequin effect good idea, but be careful. Distributing giveaways can bias your data towards those who only want free items. Offering discounts is probably a better approach than a free gift. This is a good example of a research email from Anthropologie. image5 They do all of the above (manage expectations and provide incentives), including deadlines and great aesthetics. References: Should You Sell Your Product Through Amazon Or On
Your Own Website? [Podcast] A 4-step guide to GDPR compliance by email marketers How AI can help add personalization to your email campaign 10) Thank you email Last but not least, send love to your customers. Thank you emails are a great way to show your customers you care about. After all, you don't have a business without your customers. According to Remarkety , thank-you emails have higher open and clickthrough rates than other emails, with an average conversion rate of 10%.