They also need to humanize their brand and Consumer Email List present themselves as beneficial to their target audience. An influencer brings the experience of using the product, the personal touch to the content created and the charisma of a person that Consumer Email List a neutral ad cannot provide to a brand. Empathize with the consumer : Consumers are better informed than before and are also more concerned about receiving real and honest advertising, more personalized, compared to that offered by traditional marketing.
They seek to empathize with history, to Consumer Email List feel for it. Digitize the traditional : Having the help of profiles that humanize big brands is essential today to carry out effective advertising. Using profiles that really generate engagement, knowing who Consumer Email List among their followers has the target that the company is looking for and being able to create campaigns that follow the branding line of companies, especially large and consolidated companies, is essential to carry out an efficient campaign. Increase credibility .
An influencer marketing campaign can increase the Consumer Email List credibility of customers and potential customers, visibility in front of your target, loyalty and engagement, generating a sense of community and two-way commitment. According to Consumer Email List the latest annual Eurostat survey on the use of ICT, 63% of the population in the EU made calls or video calls over the Internet during 2020 , while only 52% had done so a year earlier , and 41% in 2018. The National Commission of Markets and Competition (CNMC) also registers an upward trend in Spain.