In the process of designing TO B products, when you just contact a product or want to develop a new product, you need to clarify the product positioning, business model, and product stage. What should you pay attention to when determining the product executive list positioning? The author of this article shared the characteristics that need to be paid attention executive list to about TO B product positioning, let's take a look at it together. but what the prospect's mind is" Positioning theory is deeply rooted in the hearts of the people.
Whether it is building a new product from 0 to 1, or iterating an existing product from 1 to N, positioning thinking should go deep into the bone marrow executive list of product people. In the era of change, people like certainty, and the clear positioning of the product just gives the team a clear main attack direction and goal. The quality of the positioning often determines executive list the success or failure of the product. Find the exact entry point and run fast. 01 WAHT product positioning .
About product positioning Just looking at the executive list positioning, it is actually a Chinese vocabulary. Positioning is often seen in conjunction with other executive list things in order to have a complete meaning; for example, positioning starts from a product, which can be a product, a service, a company, a work, or a person. But positioning doesn't revolve around the product, it revolves around the mind of the prospect. That is, positioning the product in the minds of potential customers.