The activity of Breed Reply - which has its headquarters in Email List London, and offices in Italy and Germany - is based on three fundamental services: funding at the "seed" and "early stage" level, concrete aid with the transfer of entrepreneurial, managerial Email List and technology and, thanks to the Reply ecosystem, medium-long term involvement to make Email List startups affirmed in their reference markets.
The main focus areas of the incubator are Fitness and Email List , Healthcare, Smart Home, Manufacturing, Transportation and Energy . One of Breed Reply's first initiatives concerns Xmetrics , a company that offers an innovative solution for professional and Email List amateur swimmers. The Xmetrics solution, through sensors, electronic components and software, based on mobile devices, allows you to Email List manage professional and amateur trainings.
Analyzing the main biometric parameters and Email List athletes' performances in real time. Breed Reply signed a term sheet for an amount of 675,000 pounds, Email List against 30% of the share capital of XMetrics. The investment in Xmetrics is part of Reply's development strategy in the Internet of Things and, in particular, in the wearable technology sector , an area which Reply entered at the end of July 2014, acquiring 20% of the capital of the American company Email List inc .