minute and a half to keep them engaged. Otherwise, keep your message short. A shorter video is more likely to be viewed in its entirety and is often sufficient company employee list for your marketing purposes. 10. 97% of consumers say video helps them understand a product. 97% of consumers and online marketers say videos help customers better understand a product or service. This medium is so useful and engaging that 87% of consumers want to see more video content from brands. When done well, videos give you the best bang for your buck and engage your audience. with informative and entertaining elements. 11. 45% of consumers say authoritative content makes brand video authentic. You need to provide quality and organized content. Nearly half of all consumers will believe your video content is more authentic if company employee list it provides informative, trustworthy, and authoritative content. 12. 64% of viewers are likely to buy a product online after watching branded social videos. The video conversion rates are staggering. This form of media is priceless in the world of content marketing – and numbers show that, when executed well, it helps increase your sales exponentially. Every avenue of the internet welcomes videos. Social media platforms such as TikTok and Snapchat host short clips. Streaming platforms like Twitch, Facebook Live Stream, and Instagram Live are all fun and interactive ways to engage with followers via video. You can use YouTube or your company's company employee list website to post longer, more informative videos. Videos are easy to share on social media, making them ideal for increasing website traffic, increasing brand awareness, and building brand authority. 13. 62% of viewers watch videos on mobile. More than half of internet users watch video content via mobile devices.