Jan 31, 2022
In General Discussions
Of course, marketing was no exception; in fact, it Individual Email List has been one of the industries most affected by the dystopian situation that we have had to live through. For Catalina Roa “ there has been a total change in three fundamental aspects: first, in the way of communicating, which must be much more specific and respond to concrete Individual Email List and local geographic and social situations ; second, what do consumers want, the pandemic has increased the need for an emotional connection; and, thirdly, the acceleration of the digital transformation Individual Email List that was already underway, but that during. The months of confinement grew Individual Email List overwhelmingly”. Consequently, one of the effects that the pandemic had was the need to adapt: “ We have done an enormous reskilling to give our client tangible value ,” adds Catalina, “this professional recycling would have been unthinkable without the change that the entire the Individual Email List information generated by Artificial Intelligence, which gives us a greater perspective to analyze our work”. The traits that have been most accentuated in consumers are impatience and the desire for Individual Email List immediacy. Everything indicates that they will Individual Email List continue to be so in the post-pandemic era. For this reason, agility has become a basic concept to take into account in any marketing strategy. It must occur in both directions: in customer service and in the company's internal processes. On the one hand, when responding to the client “ what is Individual Email List important now is not so much how but when; clients expect a connection in real time and cannot be dilated in time”, specifies Catalina Roa. On the other hand, in internal processes “at HP, agility is a Individual Email List management philosophy in which we are immersed.