In PPC, we hear a lot about keyword search volume, but this crucial metric pays far less attention than, say, click-through rate or cost-per-click. While these metrics are important, search volume can be just as important, especially for SEOs. In today's article, we'll explore everything you need to know about search volume: what it is, why it's important, and how to use it in your marketing campaigns, all with examples. to illustrate the main points. We'll focus on these concepts primarily from an SEO perspective, but we'll also dive into some PPC-related topics. What is keyword search volume? As the term suggests, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given time period. Keyword search volume is usually averaged over a period of time to provide cell phone number list marketers with a general idea of ​​a search term's competitiveness and overall volume. This data is often contextualized into specific timeframes to allow SEOs and marketers to see how certain keywords are driving traffic over time. Seasonality often plays an important role in keyword search volume. Yes, the most diligent bargain hunters can start their search for “Christmas gift ideas” in July, but most people will wait until October or November before conducting this kind of research. The other search terms are “Evergreen,” which means there is no seasonality or timeliness associated with them, and their search volume remains stable over time. Of course, it should be remembered that a permanent keyword in one country or region may be seasonal in another. Why is keyword search volume important? Search volume is important because search engines are one of the primary ways sites attract new visitors and traffic. For example, at WordStream, organic search drives about 70% of total traffic! It is therefore crucial to target keywords in your content that actually have real search volume - if no one is searching for the keywords you are targeting, no one will find your content. However, if you only target keywords with extremely high search volume, it will be difficult to compete with larger sites and get your content ranked.

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